By California Correspondent Carmen Sternwood
California's high-tech Masters of the Universe just can't help themselves. It's not their fault that every time they open the mouths they embarrass themselves in public. It's just that because when you had one idea that netted you billions and are now surrounded by sycophants who tell you that every word that comes out of your mouth is brilliant, you can't help believing it.
Today's exhibit is a lump named Marc Benioff. A number of years ago, he had a good idea: what if you used web-based spreadsheets to keep track of your sales force? That's it. That's the idea.
It worked, allowing CEO's to axe the layers of middle management who devoted themselves to making sure that their salesmen were out there selling and not just drinking and whoring on the company dime.
As a result of this one good idea, Benioff is now worth more than $8,000,000,000. Now other people have good ideas too. Last night at Mass. General Hospital, a nurse had a good idea about a medication problem with a critically ill patient, possibly saving their life. Last week a teacher in the Boston Public Schools had a good idea about reaching a disaffected student, putting them on track for a successful future.
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| Those yucky homeless ruin Marc Benioff's day |
Notice that, unlike Benioff, the teacher and the nurse didn't haul in $8 billion for their good ideas, despite the positive effects they had.
The reason for this is, according to centibillionaire Jeff “Which Way to Muscle Beach?” Bezos's house organ The Washington Post, “freedom.”
That may sound nonsensical to you but to a narrow plurality of white racists and the thousand or so plutocrats who stir them up, it makes perfect sense.
No self-respecting Master of the Universe thinks they only have one good idea in them, so recently Benioff has uncorked two new ones for public delectation:
First, the Mad King should call out the National Guard to bulldoze homeless people into the Pacific Ocean so Marc doesn't have to look at them.
Second, he is willing to share his salesman-tracking application with ICE, to help them keep track of their body snatchers. After all, you don't want either your salesmen or your masked secret policy twiddling their thumbs when they could be making their numbers, either in sales or lives destroyed.
We'll start with homeless people. To the Masters of the Universe their existence in California is the worse failing of government, because (1) sometimes the Masters have to see them should they choose to walk to a three-star dinner in San Fransisco and (2) being insanely rich, they have no other pressing need that government could fulfill (unlike everyone else).
Which is why Benioff came out in favor of calling out the National Guard and the police to rid him of this menace:
Speaking by telephone from his private plane en route to San Francisco, he lamented that he has to pay for hundreds of off-duty law enforcement officers to help patrol the convention area and said that San Francisco needed to “re-fund” the police.
The city never actually “defunded” its police force, and San Francisco’s violent crime rates are below those in many other U.S. cities.
But San Francisco has struggled to recruit and keep officers,... It has about 1,500 police officers, and Mr. Benioff says it needs another thousand.
“You’ll see. When you walk through San Francisco next week, there will be cops on every corner,” he continued. “That’s how it used to be.” ...
Since the pandemic, he has mostly lived on the Big Island of Hawaii, where he has bought up numerous parcels of land. He said that he wasn’t sure how many days he spends each year in San Francisco, but that he is never in one place for more than a day or two.
We've been to San Francisco numerous time since about 1972. That's never how it used to be.
The outcry to his call for lynching the homeless eventually caused this Master to do something that Masters never do, at least in public: back down.
But Hawaii Man had other ideas too:
This makes sense: the same web-based technology that allows a few bosses to track hundreds of salesmen to make sure they are making enough sales calls also allows Kristie Noem and her boyfriend to track thousands of ICE agents to make sure they are snatching enough women and children most of whom are seeking various lawful forms of immigration relief.You don't want your salesmen or your body snatchers just running around town drunk and stupid, like this:
An ICE agent, who is being arrested for drunk driving and nearly killing his little kids & others, tries to stop the arrest by racially profiling the officers arresting him. Amazing to watch the courtesy given to him as he is belligerent and uncooperative
— David Bier (@davidjbier.bsky.social) October 17, 2025 at 11:11 AM
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Benioff's goons prepared a wide variety of BS pitches to immigration enforcement agencies:
Other Salesforce documents included a spreadsheet of ICE “opportunities,” the company’s term for possible contracts, as well as an internal brainstorming slide deck about how artificial intelligence agents might help ICE evaluate information sent to the agency’s tip line and improve investigations.
Yes, Benioff, great salesman that he is, promises to unleash the full power of AI, most recently seen generating crude animations of the Mad King poop-bombing protesters, to help the body snatchers figure which schools, churches, bus stops, and other public places will lead them to the largest number of helpless families. Genius!
It's not yet clear how happy Benioff's fellow Masters of the Universe are with his pitch, given their reliance on immigrant labor to write their code and mow their lawns.
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| Salesforce can double your yield of crying toddlers! |
Possibly it's unfair to single out Benioff for special obloquy. Really he's only one among many insufferable Masters of the Universe who have devoted themselves to polishing the Mad King's taint (like Jeff Bezos or Tim Apple) or more ominously spending billions to bring fascist dictatorship to America, like Peter Thiel.
They are more alike than different in their insufferable arrogance and depraved indifference to the lives of the peons who toil for them and dare to breath the same air.
Their endless whining about having to encounter homeless human beings while being chauffeured to their private jet is a common theme.
The public existence of the homeless to the Masters of Woodside is taken as a telling critique of California state and local government, who have failed to “solve” this problem to their satisfaction.
Now many thinking people who are poorer than these Silicon Valley plutocrats have noted that homelessness is a complex problem. Some of it relates to mental health and drug and alcohol addiction.
But a lot of homelessness arises from the inability of the homeless to – afford housing. Smart people without private Hawaiian islands have looked at the data:
A new analysis of rent prices and homelessness in American cities demonstrates the strong connection between the two: homelessness is high in urban areas where rents are high, and homelessness rises when rents rise.
It so happens, as Californians never cease to tell you, that some of the highest real estate prices can be found in the great metropolitan regions of San Francisco and Los Angeles. This is because lots of people want to live there (demand) and it's difficult and expensive to build housing (supply).
The obvious solution to this market failure would be for the government to build more affordable housing, not to mention offering more and better residential mental health and addiction programs.
All this takes money. Lots of it. And it's not as if California's political leaders are oblivious. The state has spent over $1.6 billion to build over 12,000 units of affordable housing in the past five years. But California probably needs ten times that much.
Where's the money to build hundreds of thousands of new affordable homes going to come from?
Funny you should ask.
According to the Congressional Budget Office, almost all the gains from 1980 to 2021 have gone to the richest:
And the proportion of those gains which have flowed to the Masters of the Universe in the top 0.01% is insane:Maybe the solution to the homeless problem that so afflicts our beloved Masters of the Universe when they are not ensconced on their private Hawaiian islands would be for these billionaire plutocrats to pay more in taxes to build more affordable and supported housing.
Maybe it's not the fault of those feckless California Democrats. Maybe the fault lies with the insane greed of a handful of billionaires.
We'll let you know the Masters' response as soon as their Gulfstreams land.






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